Baxendale

VISUAL DESIGN / UX / UI

Baxendale Driving School

A franchise driving school operating in North London. It gains the majority of customers from its website where they will find the phone number to inquire or book lessons. The customers are locals between the ages of 18 to 30

Tools

  • Photoshop
  • Illustrator
  • Sketch
  • Invision
  • APNGb
  • After Effects
THE PROJECT

The aim of the project was to create a more appealing interface, better UX and content hierarchy, and add more points of contact

MY ROLE

I was responsible for the creation of content hierarchy, user journeys, wireframes, visual design and iconography

THE RESULT

A vibrant and easy to navigate one page website with distinctive sections. I incorporated three points of contact to increase conversion

Old website

Previous Website

Website redesign

Final Design

Mobile phone showing website
Website redesign

Header - Animated PNG

Prohibitional Regular

Azo Sans Bold

Azo Sans Medium

Azo Sans Regular

Website icons
Website redesign

Photo Retouching