The client lacked of branding and visual identity. The brief stated to create a logo with the use of typography and minimal or no graphic symbols, that should resonate a corporate and yet youthful feeling with the target groupMY ROLE
I was responsible for the creation of the identity from concept, mockups, source of typeface and colour palette, to final logoTHE RESULT
The client was very happy with the concept and the final design which was delivered in two versions
The typeface Bryant Pro is a modern sans serif creating a clean, contemporary and minimalistic approach as the same time, with its rounded corners gives the logo a young and fresh feeling.
The colours are vibrant and fresh but still with a degree of corporate touch symbolising growth, ambition, stability, wisdom and confidence.
The logos represent the gradual transformation which Concern offers the young adults. The colour gradient represent both the platform and the progression in their career.
A smaller sizes version was created with only four colour bars to enable to visualise the distinctive gradient