An agency consisting of several subsidiaries such as Media, Innovation, Programmatic, Technology as well as a few startups needed a new website. Prior the website project was initiated I performed workshops to identify brand attributes and develop a new branding concept.
The goal of the project was to create branding and a website that represented the entire group of companies
MY ROLEAs the sole Art Director / Designer, I was responsible for facilitate workshops, brand development, UX, concepting, visual design, iconography, photography of all employees, and to liaison with stakeholders, in conjunction with my copywriter
THE RESULTThe new branding and brand guideline were applied to all visual communication and led to an aligned approach. The new website gave the agency an excellent platform to be recognised for their expertise. The website received much positive feedback from both employees, management and visitors
Participants in the workshop helped to establish the core values which became the foundation for the brand development.
The new colour palette represent stability, flexibility, new thinking, trust, down to earth and growth
To create a dynamic and trendy approach, a distinctive hierarchy was chosen between headlines and body copy
Source Sans Pro
SemiBold
Regular
I created content strategy, UX wireframes and user journeys
How do one define a home? A place where you feel safe, to feel at home, but dones not necisarily be your home
GrowthGreen, flourishing, nature
Tänk dig att det är kallt, det blåser, havet guppar obarmhärtigt och det är beckmörkt. Gummibåten där du sitter i är liten och följer vågornas minsta rörelse. Det känns hopplöst. Men så plötsligt ser du ett ljus i mörkret. En antydan till land. Du kommer allt närmare och vad som kommer att likna en ö i takt med att solen uppenbarar sig och stormen mojnar. När du kliver i land, bländad av den oslagbara atmosfären och grönskan slår det dig att du hittat hem. Välkommen till kunskapens ö, möjligheternas ö, pionjärernas ö. Din ö!
Final Design
Section header
Iconography
Together with my copywriter, we setup an photo studio where we took photos of all employees, which I then retouched and placed in a composite forest
404 Page