Native Bionics face the challenge of creating awareness for their product. Parents, their target audience did not find reasons to purchase the product. Nor did Native Bionics have funds to spend on advertising. To be able to market the product I was asked to create a video which would be shared on Social MediaMY ROLE
I was solely responsible for the entire project, which involved idea, story, storyboard, location scouting, directing, filming (with an SLR) and editing of the videoTHE RESULT
The outcome became an informative and convincing story highlighting the point that parents want the best for their children
NOTE: The voice-over is not final
The purpose was to create a product identity for Surf which fitted in conjunction with the brand logo as well as stand alone.MY ROLE
I was responsible for ideas, sketches and final artwork.THE RESULT
A visual identity which gives a soft and playful feeling yet simplistic, which fitted well with the brand logo. The logo was used for all marketing purposes and when I created the packaging. It was also applied to the labels on the product itself.
Package - Label and tape design