Suzuki header

Interactive idea / pitch

SUZUKI VITARA

Suzuki released a new version of their iconic car model Vitara

Tools

  • Photoshop
The Project

A pitch where Suzuki wanted a concept of an interactive idea to promote their new model. The client’s only optional preference was to have the car spin 360 degrees

My Role

I was responsible for the concept, idea and implementation

The Result

As just rotating the car do not give the user much value, I came up with an interactive idea where the spin effect became an informative and fact-based idea, based on the car’s special features for each season

NOTE: This showcase an idea rather than final artwork

Landing screen
First screen (Autumn)

The viewer will see a selection of features which are beneficial in autumn. When the user drag or click the car it will spin 45° and showcase additional features

Autumn screen
Autumn screen 2
Winter screen
WINTER SCREEN

Showcasing the features of the car during winter season

Winter screen 2
WINTER SCREEN 2

The snow will be animated

Spring screen
SPRING SCREEN

Pollen and insects will be animated floating/flying past to reinforce that the scene is currently Spring time

Summer screen
SUMMER SCREEN

Animated sun

Final screen
FINAL SCREEN

The final screen is displayed after the user completes a 360° spin of the car. Here the user can click find out more which would take them to the website or a “nearest dealer” locator