A startup in the health service sector where customers get the result from the check-up online
Svensk Provtagning already targeting B2C customers but wanted to venture in to the B2B market. To be able to reach out to the new market they required an updated graphic profile, landing pages and an email.
MY ROLEI created a new graphic profile to attract CEOs and HR departments. I was also responsible for the UX and visual design of the two landing pages and email.
THE RESULTWith the new graphic profile, landing pages and email, Svensk Provtagning were able to reach out to a new market which was very valuable for a startup.
To attract B2B customers, a more sophisticated colour palette was developed
Page targeting CEO and HR
Page targeting Employees
Page targeting Employees
Email to be sent to CEO and HR